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INTRO :
The evolution of Service Syndicate is attributable to many years of chasing the ever elusive; word-of-mouth advertising. Service Syndicate emerged as a true "light bulb" moment. Talks were ongoing regarding the development and launch of yet another brand into a saturated segment. But how would we get word out and differentiate ourselves?
That afternoon sitting in a hairstylist's chair it became clear. Here we had a crew of extremely fashion forward individuals that for all intents and purposes are fashion professionals. Their clients are captured, interested and the conversations typically consist of what is being worn, where they have been dining or who they are working out with, etc. Get the goods and services into these hands and you have tapped a walking and talking network of frontline consumer influencers. Not only that, it is also these service providers that can use similar methods to grow their own clientele by building their word-of-mouth network; Service Syndicate.
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